Tuesday, June 12, 2012

The Jeep® Brand Plays Host to Students from the Jalen Rose Leadership Academy

Students from the Jalen Rose Leadership Academy visited Chrysler Group LLC’s world headquarters building today as part of the Jeep® brand’s partnership with the public charter high school in Detroit.

Jalenjeep

Students listened to presentations on the development of a vehicle by members of the Jeep brand design team, enjoyed lunch in the cafeteria and toured the Walter P. Chrysler museum.

The Jeep brand announced their partnership with the school earlier this year and developed a multi phased development initiative to expose students to programs and events designed to enrich and develop their educational path.

Elements of the partnership include a mentoring program between Jeep brand employees and students, field trips to Chrysler Group facilities and the 2012 North American International Auto Show and sponsorship of the academy’s boys’ and girls’ basketball teams.

The program kicked off in February and will continue throughout the end of the school year.

Courtesy of media.chrysler.com

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