Tuesday, July 17, 2012

The Jeep® Brand Hosts 'Experience the Power' Basketball-themed Experiential Driving Event at the ‘World Basketball Festival’ in Washington D.C.

The Jeep® brand celebrated its partnership with USA Basketball July 14-15 at the “World Basketball Festival” in Washington D.C.

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The Jeep brand took over the DC Armory Mall and attendees participated in a basketball-themed ride-and-drive event where they were able to compete for various prizes at the Jeep Power Free Throw game, take a ride in a new 2012 Jeep Wrangler, meet and greet with select members of the USA Basketball Men’s National Team as well as other professional basketball players and listen to DJ Biz Markie spin throughout the entire weekend.

The Jeep brand and USA Basketball announced their partnership in April as the Jeep Wrangler was named the “Official Vehicle of USA Basketball.” The Jeep brand formed a global partnership with USA Basketball to support the men’s and women’s national teams.

Courtesy of media.chrysler.com

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