Tuesday, July 2, 2013

Chrysler Brand Partners with United Way for Southeastern Michigan and Scholastic to Donate 148,500 New Children’s Books to Metro Detroit Youth

Starting mid-July through September, Chrysler brand will partner with United Way for Southeastern Michigan (UWSEM) and Michigan No Kid Hungry to distribute 148,500 Scholastic children’s books at summer “Meet Up and Eat Up” events, Early Learning Communities, health centers and an elementary school within the metro Detroit area.

“Donating these books is a part of Chrysler brand's mission to both help drive the importance of early education and also to ensure that those children who need lunch when school is not in session have the opportunity to receive it," said Saad Chehab, President and CEO - Chrysler Brand, Chrysler Group LLC. “We hope the distribution of these books inspires children's imaginations and helps to provide them with some of the necessary tools they'll need to achieve a limitless future.”

Recent research from the Scholastic-created Kids & Family Reading Report shows that having a reading role-model/parent or a large book collection at home has a greater impact on kids’ reading frequency than does household income.

Chrysler brand’s book distribution directly supports the efforts of UWSEM and Michigan No Kid Hungry to increase participation in summer meal programs and early education initiatives by creating resource-rich environments for kids, and helping to put books into the hands of children who need them most.

Book distribution at summer food programs, Early Learning Communities, health centers and an elementary school will help provide parents and caregivers in metro Detroit the tools and resources they need to reduce the literacy gap and help more children go to school ready to learn.

Courtesy of Chrysler News

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