Starting mid-July through September, Chrysler brand will partner with
United Way for Southeastern Michigan (UWSEM) and Michigan No Kid Hungry
to distribute 148,500 Scholastic children’s books at summer “Meet Up and
Eat Up” events, Early Learning Communities, health centers and an
elementary school within the metro Detroit area.
“Donating these books is a part of Chrysler brand's mission to both help
drive the importance of early education and also to ensure that those
children who need lunch when school is not in session have the
opportunity to receive it," said Saad Chehab, President and CEO -
Chrysler Brand, Chrysler Group LLC. “We hope the distribution of these
books inspires children's imaginations and helps to provide them with
some of the necessary tools they'll need to achieve a limitless future.”
Recent research from the Scholastic-created Kids & Family Reading Report
shows that having a reading role-model/parent or a large book
collection at home has a greater impact on kids’ reading frequency than
does household income.
Chrysler brand’s book distribution directly supports the efforts of
UWSEM and Michigan No Kid Hungry to increase participation in summer
meal programs and early education initiatives by creating resource-rich
environments for kids, and helping to put books into the hands of
children who need them most.
Book distribution at summer food programs, Early Learning Communities,
health centers and an elementary school will help provide parents and
caregivers in metro Detroit the tools and resources they need to reduce
the literacy gap and help more children go to school ready to learn.
Courtesy of Chrysler News
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